ROMSO Cyprus Knowledge Base

"Athens Brewery"

--- CONTENT ---
The Athenian Brewery S.A. is a beer production and marketing company in Greece and is a member of the Dutch Heineken Group.

It produces and packs in Greece Amstel beers, Amstel Pils, Amstel Bock, Amstel Radler, Heineken, ALFA, Fischer, Buckler, BIOS 5, Nymph, MAMOS (in collaboration with the Mamos family). At the same time, it introduces the beers SOL, McFarland, Erdinger, Chimay, Krusovice, Moretti etc. Its products are distributed and available in 11 countries worldwide.

History
The Athenian Brewery was founded in 1963 by a group of Greek entrepreneurs and is a member of the Heineken N.V. Group. It operates based in Athens. The first Athens Brewery factory operated in Athens in 1965 and produced Amstel beer. In 1975 the second plant was inaugurated in Thessaloniki and in 1985 the third one was purchased in the BI. Father. Since 1993 the bottling unit of Natural Metal Water IOLI has been operating in Lamia. The Athenian Brewery held a dominant position in the Greek beer market, holding the lion's share in the Greek market in the 2000s when it controlled up to 82% of the Greek beer market. On 1 December 2015, the plenary of the Competition Committee considered that the Athenian Brewery S.A. had adopted policies to exclude and limit the development potential of its competitors and fined it up to €31.451.211.

Timeline of Athenian Brewery
Following dates stations in company history.

1963: Establishment of Athenian Brewery
1965: Production of Amstel in Greece
1975: New factory in Thessaloniki
1981: Introduction of Heineken to the Greek market
1985: New factory in Patras
1990-93: Introduction of Buckler to the Greek market
1993: Natural mineral water IOLI and bottlery in Lamia
1999-2000: Fischer and ALFA marks on the Greek market
2006: Amstel Pulse and Heineken's 5 liter barrel on the Greek market
2009: Introduction of Krusovice, Moretti, Tiger to the Greek market
2010: Introduction of BIO 5, beer with five cereals on the Greek market
2011: Amstel Pils on the Greek market
2012: Sol beer in the Greek market

Products
The Athenian Brewery produces products under the following brands, in Greece (in addition to beer names, the country of origin of beer is represented by flag):

Production in Greece

Factory
The facilities of Athens Brewery include three factories in Greece (Athens, Thessaloniki, Patras), a bottling unit in Lamia and a branch in Crete.

Maltings
The Athenian Brewery has two malteries in Thessaloniki and Patras.

Barley crop scheme
The Athenian Brewery has been implementing a Krithari Symbolic Growing Program since 2008. Symbolic cultivation is a process, which operates on the basis of both the minimum guaranteed price and the quantity of barley bought and agreed between the company and the producers