Yellow Pages

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The Yellow Pages are a type of telephone directory that includes subscribers operating in the economic field, divided into categories. The concept was born in 1883 when a Cheyenne printer, in Wyoming, did not have white sheets to make an annual publication and used yellow paper instead.

History

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The first yellow pages directory was published by Reuben H. Donnelly in 1886. This innovation built upon earlier professional directories, such as the Royal Almanac or the Trade Yearbook, edited by Sébastien Bottin, which contained social lists of individuals.

Development and Evolution

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With the advent of the internet in many countries, the paper edition of the Yellow Pages has been supplemented by online versions. In Italy, for example, several competing services have emerged, including the homonymous product of Seat, Useful Pages, Elenco Yes, and Pages Gialle Italiaonline, all of which use data from the Single Database of Telephone Users.

Trademark and Branding

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In many countries, including France and Canada, Yellow Pages is a registered trademark. The name "Yellow Pages" originates from the yellow color of the paper version's pages. In some regions, alternative names are used, such as:

* Francophonie: Gold Pages (French) or Gouden Gids (Dutch)
* Canada: Yellow Pages – Group Trade-marks Yellow Pages Co.
* France: PagesJaunes (pages jaunes)

Structure and Organization

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The Yellow Pages typically group and sort professional contact information according to their activity. This allows users to easily find the contact details of individuals or businesses within a specific category.

References

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