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Unite

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Unitile ( ) is a Russian group of companies engaged in the production and sale of cladding boards, stone finery, tile, decorations and bricks. The holding company was founded in 2007 on the plant site “Strojfarfor”, the then Russian main producer of cladding boards. Production takes place in Schachty, southern Russia and Voronezh, central Russia.

History
In the early 2000s, the Russian economy had rapid building volume growth. According to the Russian statistical service, between 2003 and 2008, the domestic construction industry experienced an average annual growth of 10 to 14 percent. The total Russian paneling market increased by 20 to 25 % per year. This was due to the frequent replacement of obsolete technologies, such as water-based paint applications for the walls, etc.

In 2007, Russian businessman Lasar Schaulow merged all his companies into a unitile holding company to improve asset management. The holding company consisted of the “Strojfarfor” plant (city of Schachty), the high-melting clay pit in Staniza Vladimirovskaya (region of Rostov), the Voronez ceramic factory (city of Voronez), the “Quarz” plant (St. Petersburg) and the “Markinski” brick factory (village of Markin, region of Rostov). At the time of its founding, the group controlled the production of around 25 percent of the facing panels and ceramic porcelain tiles.

According to the official holding website, the total volume of veneering and ceramic tiles produced by the group is approximately 26 million square meters per year. The tile plant in the city of Schachty (the former plant “Strojfarfor”) remains the group’s most important production value. The plant in Schachty produces around 17.6 million square meters, and the plant in Voronezh – 8.4 million square meters of veneering and ceramic tiles per year. In 2018, the total volume of the Russian market reached around 200 million. Square meters estimated by consulting firm IndexBox. The total domestic production of blending and ceramic porcelain tiles reached 172 million square meters.

History of development
1954 – Foundation of the ceramic factory in Voronezh. Production capacity: 1.18 million m2 per year.
1964 – Establishment of the Fayence factory in the city of Schachty.
1978 – Establishment of a ceramic tile production facility at the Schachty Fayence Factory. Production capacity: 1.4 million square meters of tiles per year.
1993 – Start of mining in the Vladimirovskaya deposit with the high-melting and fireproof clay.
1998 – extensive production improvements. Technical conversion of the white goods production site. Start of two production lines of blending tiles.
1999 – Establishment of a national sales network with regional branches in the cities of Rostov-on-Don and Novosibirsk.
2005 – Start of production