"Vinexim"

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Vinexim LLC is a Russian company-distributor of strong alcohol.

Founded in 2000.

Owners and management
As of January 1, 2008, the owners of the company: LLC "Maif" (50%), 25 % of LLC "Megacom Luxury" and LLC "Mercury" (controlled by Igor Kesaev). The full composition of shareholders is not disclosed.

In February 2011, as a result of disagreements with shareholders, the company left the well-known marketer, general brand master of the company Stanislav Kaufman (he worked in the company since 2001, the author of the brands Putinka, Volodya and Bears, Rubløvka, War and Mir, etc.)http://www.kommersant.ru/doc/1605006 After a short time, all key marketing employees of Vinexim left the company. In March 2012, Kaufman founded the Kaufman brand agency.
http://www.spirt-express.ru/novosti/ne-pro/60/ In March 2014 Stanislav Kaufman was invited to the post of Brand Director of VEDK and continued to work with brands Putinka, Capital, Moscow and others. In March 2016, Kaufman was invited to the post of Brand Director of Moscow Crystal Plant http://www.kommersant.ru/doc/2448952

Activities of the company
The company achieved significant positions in the vodka market due to competent marketing, the created brand "Putinka" and the attracted brand "Stolichnaya" (complete rebranding was carried out by S. Kaufman in 2005) (In 2007, the brand took the 2nd place in the Russian market with a share of 4.3%, the 1st was in the "Green brand" of the GC "Russian alcohol"). In 2008, the Putinka brand accounted for 80% of the company’s sales. From 2003 to 2012, "Putinka" is in the Top 3 best-selling vodka brands in Russia.

In August 2011, Putinka and Stolichnaya transferred to the portfolio of the private-state tandem Rosspirtprom-East European Distribution Company. In July 2013, the East European Distribution Company signed an agreement with the creative agency Stanislav Kaufman on marketing management of the Putinka brand and the Moscow Kristall plant. http://www.rbcdaily.ru/market/562949987517174
In March 2014, Stanislav Kaufman was invited to the post of brand director of VEDK. In 2016, S. Kaufman took the position of Brand Director of the Moscow plant "Crystal". Since 2016, sales and management of Putinka have been transferred to Status Group .http://www.kommersant.ru/doc/2448952

“Vinexim” was engaged in sales of vodka brands “Rubløvka”, “Volodya and bears”, “Lenin in the spill”, “Civil defense”, cognac “War and Mir”.
The author of all brands of the company is Stanislav Kaufman. http://www.spirt-express.ru/novosti/ne-pro/60/

The company’s shareholders initially abandoned their own production (they pour vodka at the Moscow Kristall plant), focusing on creating and promoting their own products.

In the Russian vodka market, the company occupied 4.4% in value terms according to the results of the 1st half of 2008 (data from Business Analytics), second only to Russian Alcohol (10.9%), Veda (7.5%), Synergy (5.2%).

Company turnover for 2007.