Wycon

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Wycon is an Italian company that produces and sells cosmetic products. The company was founded in 2009 by Raffaella Pagano and Gianfranco Satta, entrepreneur and distributor of cosmetics.

The brand immediately took place in 2015, after the entry of the new marketing director Fabio Formisano, a process of repositioning the image, with new logo and new shops. The manager left the company in 2019 to focus on launching their own retail format in the beauty.

History
The first store was opened in 2009 in Perugia, followed by that of Bologna.

The franchise project was developed in 2012.

In 2014 total sales points arrived at 100.

Since 2014 he has been present in Belgium, Switzerland and Romania, in 2015 he opened in Greece, Portugal and in 2016 he opened four new stores in: Mongolia, Kosovo, Russia and Cyprus.

In 2018 Wycon counts more than 200 stores between Italy and abroad.

Logo logo

In 2009 the company was born as Wjcon; in 2014 the "j" was replaced with the "y", transforming the name into Wycon.

Store architecture

The shops have all similarities in terms of interior architecture, especially in the choice of materials and display of the goods. In all points of sale there is a double exhibition system made of wood and satin steel; the walls and floors are made in the shades of matt black. Since 2020, the new Concept Store format provides for the adoption of pink color as a predominant element of the store.

Repayment against KIKO

On 13 October 2015, the Milan court, with judgment 11416/15, welcomed the requests submitted by KIKO on the question that Wycon imitated the furniture from his stores. The decision has inhibited Wycon's use in its sales points of the complex of furnishing elements characterizing the KIKO brand stores, condemning the company to a compensation of € 716,000. The court held that the furniture of KIKO stores has a "original and creative" character and therefore deserves protection under copyright law. He also judged Wycon guilty of "parasitic competition" for placing in place "a pedissequa imitation behaviour of the complex of commercial and promotional activities" of KIKO. The Court of First Instance judged the furnishings of the Wycon sales outlets a "direct appropriation" of this concept, highlighting a "almost integral portrait" of the furniture elements of the competitor, with only "modeste modifications". The Court of Milan has ordered Wycon, within two months, the replacement of the interior decoration of the 120 Italian shops “copyed” by KIKO, penalty – in case of default – a penalty of 10,000 euros for each store that on the 60th day had not yet been modified.

This judgment was subsequently suspended in the following judgment.

In 2018 the third degree of judgment is still open.

Commitment in